Direct bookings are essential for vacation rentals because they typically earn a higher commission than bookings made through OTAs. They also give vacation rentals more control over the booking process and the guest experience. Several Google tools can help you drive direct bookings to your website. In this blog post, we will discuss some of these tools:
Google Tools for Direct Bookings to your website
This tool is a paid advertising program for which you must pay per click. When a potential guest searches for vacation rentals in your area, your ad may appear at the top of the search results page, giving you an excellent opportunity to capture their attention and drive them to your website to book directly. In addition, Google Ads allows you to set the time and location of displaying the ads. To get started, you will need to create an account and set a budget. You will also need to create ad campaigns and choose your keywords.
Google Free Booking Links is a free program that allows you to add a simple booking button to your website. When potential guests click the button, they will be taken to a dedicated page on Google Hotel Search to view your rates and availability and book directly. Your direct booking website will appear across Google, and visitors will be redirected to your landing page by clicking on your link. This free Google tool for direct booking websites ranks links based on consumer preference, the value offered to the user, landing page experience, etc.
Google My Business is a free tool that allows you to create a listing for your vacation rental on Google Maps and other Google properties. This listing can include your hotel’s address, phone number, website, photos, and reviews. It’s a great way to improve your online visibility and make it easier for potential guests to find you.
Google Analytics is a powerful tool that can help you track the performance of your vacation rental website, including traffic sources, bounce rate, and conversion rate. This information can help you identify areas to improve your website to drive more direct bookings. To start with Google Analytics, you must create a Google Analytics account and add your website’s tracking code. These insights enable you to optimise the pages that aren’t functioning well – driving traffic or converting.
Google Search Console is a tool that can help you monitor your website’s performance in Google Search. In addition, the tool identifies and fixes issues such as broken links, enables you to check your website’s indexing status and visibility and displays which sites link to your website. This makes Google Search Console an essential Search Engine optimisation tool (SEO).
A Vacation Rentals listing feed contains the physical attributes of the property. This includes name, address, locations, image URLs, website URLs, and amenities. This tool allows travellers to discover and book vacation rental properties directly through Google’s search and travel services. It displays vacation rental listings from various partners, providing users with a convenient way to find and compare accommodations for their travel needs.
These are just a few Google tools that can help you drive direct bookings to your vacation rental website. By using these tools effectively, you can increase your online visibility, improve your website’s performance, and capture more bookings directly from your website.
In addition to using these Google tools, there are a few other things you can do to drive direct bookings to your website:
J-Wanjiru@Huku Kwetu
Written by Karibu Qwetu • September 6, 2023
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As a service accommodation provider, providing the right essentials for your vacation rental can draw in a lot of new clients by targeting their necessities and significantly increasing the guest experience. With over 800 million guests booking through the platform and over 150 million users, the success of your accommodation is in your hands. Being a […]
Festivities / Holidays / Long-Term Stay / Self-Catering Accommodation / Vacation Rentals / Valentines Day
It’s yet another season of love and romance—just about the right time to let out all the couple-bliss there is. Families, friends, dates and romantic partners are warming up in anticipation of love, good food, sweet-smelling roses, dates, scenery and memories that never grow sour. So if you’re craving the most romantic valentine getaways for […]
Englis Language / English Knowledge / Fun Facts
Whether you’re taking your tentative first steps towards speaking English or you’re just looking for some colourful dinner conversation, learning the lingo will certainly help you integrate into life in the UK. Not only that, but it’s a worthwhile endeavour as most jobs will expect you to have a decent level of spoken and written English. […]
Festivities / Holidays / New Years / Serviced Accommodation / Short Term Rentals / Vacation Rentals
Every New Year comes with magic, a sensation that not only touches the calendar but our hearts in many new ways. When the clock ticks and strikes a second beyond the last hour of one year, January sets in and the vibe is not only on paper—it is on the very sheets of our […]
Christmas Season / Christmas Time / Englis Language / Extended Stay Accommodation / Festivities / Holidays / Large Group Accommodation / Serviced Accommodation / Short Term Rentals / Vacation Rentals
Christmas Celebrations in Must Attend. You’re either all set for Christmas in Luton or you’re stocking and stacking up your luggage. Or, if you’re still in contemplation, your choice-destination tabs are wide open and you’re wondering if 2021 Christmas Celebrations is worth your holiday, time and money. Regardless of your category, Huku Kwetu promises […]
Christmas Season / Christmas Time / Festivities / Holidays / New Years / Serviced Accommodation / Short Term Rentals / Vacation Rentals
Five Christmas Festival in Luton to Attend You’re either all set for Christmas in Luton or you’re stocking and stacking up your luggage. Or, if you’re still in contemplation, your choice-destination tabs are wide open and you’re wondering if 2021 Christmas Festivals in Luton is worth your holiday, time and money. Huku Kwetu promises a […]
Short Term Rentals
Particularly in a season troubled by a pandemic like Covid-19, health and safety are at the fore in considering the benefits of serviced accommodation in the UK. Aside from the luxury of exquisite comfort, man’s need for shelter unarguably trails down the line of history to the importance of health and safety, protection and coverage. […]
Corporate Housing / Extended Stay Accommodation / Large Group Accommodation / Long-Term Stay / Mid-Term Stay / Self-Catering Accommodation / Serviced Accommodation / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Huku Kwetu’s Corporate Accommodation at your Service with the Best of Guest Hosting Yes, you can travel to Dunstable with confidence this time. You only need opt for the right short term rental service. And if it is going to be your first trip to the quaint UK city of Dunstable, there is only […]
Short Term Rentals
Huku Kwetu’s Corporate Accommodation at your Service with the Best of Guest Hosting Yes, we know you are travelling to Luton or intending to do so soon, and you need some helpful tips with short term rentals in Luton, UK. You are most likely considering a trip with business colleagues, contractors, or a corporate team. […]
Serviced Accommodation
Exploring Houghton Regis Housing and Hall Park with Huku Kwetu Dunstable is filled with comfy, beautiful and family-friendly homes and we are not only pleased to tell you about them but also to inform you of the wealth of leisure and recreation you can enjoy. Whether you are a business, contract or holiday traveller, you […]
Short Term Rentals
Huku Kwetu is NOW on Youtube! Suppose you’re a contractor, business, or holiday traveller who uses corporate housing across the UK. Then, you should stay updated with the latest videos of Huku Kwetu’s new houses springing up all over the UK. Therefore, there must be a better way to help you see for yourself what […]
Short Term Rentals
The Maltings- Huku Kwetu: An Insight into Huku Kwetu’s latest Corporate Accommodation Option We are more than happy to announce the launch of our latest apartment in Dunstable; THE MALTINGS. It is no longer news that at Huku Kwetu, that we thrive to meet high Corporate Accommodation standards and we are willing to meet the […]
Corporate Housing
7 Reasons Why You Must Visit Nottingham and Huku Kwetu This Year Corporate housing in Nottingham has become more popular than ever before, a better lodging option when compared to extended hotel stays. Therefore, this is no debate that comfort-seeking business and holiday travellers across the UK have had their fair share of housing experience. […]
Corporate Housing / Serviced Accommodation
Lodging with Huku Kwetu Corporate Accommodation this April. Every year, people in many parts of Europe unite in heart to celebrate their legendary hero, Saint George, on April 23. Saint George is known as a fearless warrior and early Christian. He was known for his bravery, and he would become a Christian martyr for his […]
Corporate Housing / Extended Stay Accommodation / Insurance Family Alternative Accommodation / Large Group Accommodation / Long-Term Stay / Self-Catering Accommodation / Serviced Accommodation / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Easter Holidays with Huku Kwetu Corporate Housing What makes Easter special? The year is moving so fast and the Easter holidays approach once again. Easter is a day’s event (on the 4th) however, it echoes much more; it is a season, a holiday of merriment both for Christians and non-Christians worldwide. Easter holidays are a […]
Serviced Accommodation / Short Term Rentals
For our Irish and Christian travellers and anyone who celebrates St Patrick’s Day. – Huku Kwetu has you covered! On March 17th every year, a significant part of the UK celebrates St Patrick’s Day. St Patrick may be known for being the foremost Patron Saint of Ireland and his religious feats in Europe. But the […]
Self-Catering Accommodation / Serviced Accommodation / Short Term Rentals / Vacation Rentals
7 Guest Hosting Tips for the Fully Serviced Accommodation Host: Starting a fully-serviced accommodation business is exciting and perhaps what is even better is acquiring as many houses as you can. It is important to understand the business in your locations, how to infiltrate the market while sticking to the housing rules established. However, if […]
Corporate Housing / Extended Stay Accommodation / Insurance Family Alternative Accommodation / Large Group Accommodation / Long-Term Stay / Self-Catering Accommodation / Serviced Accommodation / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Happy Valentine’s Day Our Dear Guests! Every member of the Huku Kwetu teams knows that Valentine’s Day is as a season of love spoken of, shown, and celebrated. So, we wish you a Happy Valentine’s Day. Not just as a Corporate Housing company but as individuals who understand love and by it are united. It […]
Corporate Housing / Extended Stay Accommodation / Large Group Accommodation / Long-Term Stay / Self-Catering Accommodation / Serviced Accommodation / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Huku Kwetu Announced as Booking.com Traveller Review Award Winner 2020 Congrats to us. Booking.com Traveller Review Award: Every year, Huku Kwetu promises you the best possible housing experience as a traveller and our reviews on Booking.com speak volumes of our corporate housing achievements as we have been announced Booking.com Traveller Review Award Winner for 2020. […]
Corporate Housing
Qualities of a Corporate Housing Company to Look Out for… Here are seven features of a corporate housing company to consider: Corporate housing is very different from hotels, as this type of housing provides a better and flexible option for business or holiday travellers. Before picking any serviced accommodation for your trip, you have to […]
Serviced Accommodation
How to Assess and Choose a Serviced Accommodation Provider 5 ways to find the best serviced accommodation for your future stays Serviced accommodation: You may be a contractor, student, tourist, or an entrepreneur planning a trip to a location far away from home, or you may already be a visitor to a new city. Whichever […]
Serviced Accommodation
A Happy New Year Message Love from Huku Kwetu Happy New Year. At the start of every year, there’s excitement in the air; people plan for themselves and the direction in which they wish to spend their year. They make resolutions, pen down big dreams, and anticipate their actualization. Especially due to the year we […]
Corporate Housing / Short Term Rentals
From the stables of Huku Kwetu once again, we bring you fresh mouth-watering offers, presenting you more and more for less with our New Year bonus packages that avail you special discounts when you use our corporate housing apartments. It’s a new year, and wads of cash have gone into the festive celebrations. But, with […]
Corporate Housing / Long-Term Stay / Self-Catering Accommodation / Short Term Rentals / Short Term Rentals Listing
A Christmas Message from Us to You! As a team, a company, and your humble service provider, Huku Kwetu|Corporate Housing Company wishes to identify with you, our friends, partners, clients, and the general public in the intriguing season of merriment and festivities. From the entirety of our hearts, we wish you a merry Christmas and […]
Why Visitors in Glasgow are using Bowden House Corporate Accommodation in Glasgow, Scotland, has taken a new leap with the emergence of Huku Kwetu’s Bowden House. Designed for comfort and affordability, it now stands out as a housing option for business and holiday visitors. As a Chief Executive Officer overseeing numerous businesses, I entertain business […]
Serviced Accommodation / Short Term Rentals / Vacation Rentals
Fully-serviced apartments as the best Housing Option in the UK. When looking to get the best fully-serviced apartment possible as a business or holiday visitor within Glasgow. Then look no further than Haywood House. A corporate housing and fully-serviced apartment like the Haywood House are gaining popularity among travellers within the UK. HAYWOOD HOUSE, GLASGOW. Scotland’s […]
Short Term Rentals
With business and holiday homes scattered all over the UK, Huku Kwetu has recently launched a new accommodation, Bakewell House in Nottingham. For several years, Huku Kwetu has served the UK’s accommodation sector with top-notch short-term and long-term business and holiday homes housing. Also, they have provided relatively affordable, satisfaction, comfort and convenient when contrasted […]
Serviced Accommodation / Short Term Rentals / Vacation Rentals
Fully-furnished Accommodation as an ideal Housing Option in the UK. A couple of weeks ago, I traveled from Norway to Glasgow with two friends who were both science students. We stayed in the city for a few days, where we visited the Glasgow Science Centre and attending online seminars with half a dozen Scottish friends. […]
Extended Stay Accommodation / Long-Term Stay / Serviced Accommodation / Vacation Rentals
What to know about Extended Stay Apartments: If you have used extended stay apartments in the past, you would know a thing or two. However, whether you know little or nothing at all, you deserve to exhaustively understand this lodging option and how it changes the world of the housing when away from conventional homes. […]
Short Term Rentals / Vacation Rentals
A lift of the lid on Furnished Apartments as a Housing Option in Dunstable (Bedfordshire) I travelled with my 10-year old son from Leipzig, Germany to Dunstable (Bedfordshire), United Kingdom, only a month ago. I wanted him to have a pleasurable holiday treat for many reasons, so I allowed him to pick a destination of […]
Vacation Rentals
Holiday Homes | The Pros and Cons of Vacation Rentals What You Need To Know About Holiday Homes When you finish reading this, I would have helped find out all that you need to know about holiday homes. Vacation rentals have their pros and cons like every other accommodation option available to business or leisure […]
Self-Catering Accommodation / Serviced Accommodation
How To Get The Best From Self-Catering Serviced Accommodation Learn How To Get The Best Of and From Self-Catering Lodges Self-Catering Serviced Accommodation: Due to numerous housing options right now, some housing clients often face a hard time choosing a suitable accommodation option. However, such confusion would disappear if you let me guide you through […]
Insurance Family Alternative Accommodation / Self-Catering Accommodation / Serviced Accommodation
Insurance Alternative Family Housing | What You Need To Know Before It’s Too Late! Q & A | Insurance Family Alternative Accommodation Q: What is an insurance alternative family accommodation | housing? Insurance alternative family accommodation or Housing is when the Insurance finds you new temporary house. Is when your home suffers unexpected damage and […]
Corporate Housing / Self-Catering Accommodation / Short Term Rentals
Corporate Housing Jargon | Made Stupid Easy to Understand Definition, Terminologies and Users of Corporate Housing Corporate housing – a jargon used in the Housing and Relocation Industry to refer to fully furnished, self-catering accommodation for travelling workers. Provisions placed on the temporary lease as opposed to conventional extended stays in hotels. With CH companies, […]
Corporate Housing / Extended Stay Accommodation / Long-Term Stay / Mid-Term Stay / Serviced Accommodation
Hotels Rooms Sucks | Corporate Housing is the Best Option a Million Times Over – Here is Why! What Makes Corporate Housing the Best Option Other than Hotels Rooms. With Corporate Housing becoming more and more popular, it is becoming less debatable. Whether corporate housing is a better option when compared with hotel rooms on […]
Insurance Family Alternative Accommodation / Large Group Accommodation / Self-Catering Accommodation / Serviced Accommodation / Short Term Rentals / Short Term Rentals Listing
Serviced Accommodation Affordable |How We Discovered A Goldmine How we discovered our goldmine location, Now you can too. How Huku Kwetu serviced accommodation project was unveiled. There are vital elements that should be looked at, when you’re selecting the perfect serviced accommodation (SA) property and the location of operation. Therefore, it’s imperative to be aware […]
Large Group Accommodation / Serviced Accommodation / Short Term Rentals / Vacation Rentals
The safety of our guests and employees is Huku Kwetu’s top priority. As such, we have removed all our serviced apartments from sale until April 5th, 2020. Our corporate houses are still open for those with long term stays, however, no weekly cleaning will be undertaken but clean linen and supply will be left for […]
Corporate Housing / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Early Covid-19 Hotspots: City-by-City Analysis The Global Short-Term Rental Markets – The Impact Effect of Coronavirus Below we take a look at the largest cities in some of the hardest-hit countries around the world to show how short-term rental market on both present and future bookings have been impacted. For this analysis, we looked at the revenue […]
Corporate Housing / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Are People Still Booking Travel? In order to determine real-time demand for worldwide vacation rentals, we’ll need to hone in on the number of reservations that are currently being made. Here’s a chart that shows the number of reservations made in a selection of hand-picked cities over the course of the last two months. Feel free […]
Corporate Housing / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Coronavirus Vs Global Short-Term Rental Markets At the time of writing, the coronavirus has killed more than 4,000 people and sickened more than 115,000. International stock markets have witnessed the biggest plunge since 2008, entire cities and countries have been placed on lockdown, and massive international events have been called off. Without a doubt, standing […]
Self-Catering Accommodation
Creating A Better Experience Huku Kwetu – Home Insurance Emergency Self-catering Accommodation is your Central solution Centre for Alternative emergency housing in the United Kingdom. We combine our vast resource of suppliers with our expertise in insurance housing, temporary living accommodation and customer service to offer more housing choices and an easier process to displaced […]
Corporate Housing / Self-Catering Accommodation
Do you wish to have a visit to Remember at Dunstable? You must Consider these Corporate Accommodation Options! Dunstable is known for its lively atmosphere for numerous reasons, and the year 2021 can’t be exempted. Hence, you should consider Corporate Accommodation options if you must have a holiday always to remember. A town as well-placed […]
Vacation Rentals
Why Wardown Park in Luton is our Number 1 Golden Nugget The Rich History of Wardown Park | River Lea Wardown Park is a must-visit if you ever get a chance while in the neighbourhood. The park offers activities that will be exciting for all kinds of visitors, Friends or family members of all ages. […]
Extended Stay Accommodation / Insurance Family Alternative Accommodation / Long-Term Stay
Emergency Insurance Family Housing Emergency Insurance Family Housing: It is very much obvious that emergency can occur at any time and at any place. It is very clear that no matter how much you try; you can never avoid a problem or emergency which is meant to take place. But what after the problem? What […]
Short Term Rentals Listing
It is always a problem to get a well-furnished good-looking apartment for a shorter duration of time, isn’t it? Well, if you are facing such problem and not getting an apartment as per your requirements and needs, then do not worry since HUKU KWETU is here with all the solutions to your apartment problems. Filled […]
Large Group Accommodation
Temporary Serviced Accommodation There is a famous quote ‘Homeless people don’t deserve your pity; they deserve your help ‘. Homelessness is a problem faced by every society due to some natural calamities, unemployment, relationship problems, gambling, domestic violence, poor physical or mental health or due to some other reason. It has become a complex social […]
Insurance Family Alternative Accommodation
Home Insurance Emergency Accommodation A Better Solution for Those Seeking Insurance Emergency Family Homes Home Insurance Emergency Accommodation | Huku Kwetu is your Central solution Centre for Alternative emergency housing in the United Kingdom. Huku kwetu has one key objective and that of ensuring a smooth transition of our guests. Our guest needs to settle […]
Short Term Rentals Listing
Short Let -The Cutting Edge of Airbnb Superhost For software developer Alex, first and foremost, being an Airbnb host is a way to pay it forward—to extend the same hospitality to others that he has enjoyed. “I relied upon my own experience of travelling, recalling how the generosity and kindness of locals in countless countries […]
Huku Kwetu Serviced Accommodation
WHAT OUR GUESTS ARE SAYING "My four workmates and I used their services last year. Stayed at Huku Kwetu | Chelsea House for 6 weeks. Great experience, spacious accommodation for business travellers. But, the best was Aimee the manager. Brilliant. I guess all the staff were top-notch. they are of a very high standard". - Neil Watson
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