Direct bookings are essential for vacation rentals because they typically earn a higher commission than bookings made through OTAs. They also give vacation rentals more control over the booking process and the guest experience. Several Google tools can help you drive direct bookings to your website. In this blog post, we will discuss some of these tools:
Google Tools for Direct Bookings to your website
This tool is a paid advertising program for which you must pay per click. When a potential guest searches for vacation rentals in your area, your ad may appear at the top of the search results page, giving you an excellent opportunity to capture their attention and drive them to your website to book directly. In addition, Google Ads allows you to set the time and location of displaying the ads. To get started, you will need to create an account and set a budget. You will also need to create ad campaigns and choose your keywords.
Google Free Booking Links is a free program that allows you to add a simple booking button to your website. When potential guests click the button, they will be taken to a dedicated page on Google Hotel Search to view your rates and availability and book directly. Your direct booking website will appear across Google, and visitors will be redirected to your landing page by clicking on your link. This free Google tool for direct booking websites ranks links based on consumer preference, the value offered to the user, landing page experience, etc.
Google My Business is a free tool that allows you to create a listing for your vacation rental on Google Maps and other Google properties. This listing can include your hotel’s address, phone number, website, photos, and reviews. It’s a great way to improve your online visibility and make it easier for potential guests to find you.
Google Analytics is a powerful tool that can help you track the performance of your vacation rental website, including traffic sources, bounce rate, and conversion rate. This information can help you identify areas to improve your website to drive more direct bookings. To start with Google Analytics, you must create a Google Analytics account and add your website’s tracking code. These insights enable you to optimise the pages that aren’t functioning well – driving traffic or converting.
Google Search Console is a tool that can help you monitor your website’s performance in Google Search. In addition, the tool identifies and fixes issues such as broken links, enables you to check your website’s indexing status and visibility and displays which sites link to your website. This makes Google Search Console an essential Search Engine optimisation tool (SEO).
A Vacation Rentals listing feed contains the physical attributes of the property. This includes name, address, locations, image URLs, website URLs, and amenities. This tool allows travellers to discover and book vacation rental properties directly through Google’s search and travel services. It displays vacation rental listings from various partners, providing users with a convenient way to find and compare accommodations for their travel needs.
These are just a few Google tools that can help you drive direct bookings to your vacation rental website. By using these tools effectively, you can increase your online visibility, improve your website’s performance, and capture more bookings directly from your website.
In addition to using these Google tools, there are a few other things you can do to drive direct bookings to your website:
J-Wanjiru@Huku Kwetu
Written by Karibu Qwetu • September 6, 2023
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From the stables of Huku Kwetu once again, we bring you fresh mouth-watering offers, presenting you more and more for less with our New Year bonus packages that avail you special discounts when you use our corporate housing apartments. It’s a new year, and wads of cash have gone into the festive celebrations. But, with […]
Corporate Housing / Long-Term Stay / Self-Catering Accommodation / Short Term Rentals / Short Term Rentals Listing
A Christmas Message from Us to You! As a team, a company, and your humble service provider, Huku Kwetu|Corporate Housing Company wishes to identify with you, our friends, partners, clients, and the general public in the intriguing season of merriment and festivities. From the entirety of our hearts, we wish you a merry Christmas and […]
Why Visitors in Glasgow are using Bowden House Corporate Accommodation in Glasgow, Scotland, has taken a new leap with the emergence of Huku Kwetu’s Bowden House. Designed for comfort and affordability, it now stands out as a housing option for business and holiday visitors. As a Chief Executive Officer overseeing numerous businesses, I entertain business […]
Serviced Accommodation / Short Term Rentals / Vacation Rentals
Fully-serviced apartments as the best Housing Option in the UK. When looking to get the best fully-serviced apartment possible as a business or holiday visitor within Glasgow. Then look no further than Haywood House. A corporate housing and fully-serviced apartment like the Haywood House are gaining popularity among travellers within the UK. HAYWOOD HOUSE, GLASGOW. Scotland’s […]
Short Term Rentals
With business and holiday homes scattered all over the UK, Huku Kwetu has recently launched a new accommodation, Bakewell House in Nottingham. For several years, Huku Kwetu has served the UK’s accommodation sector with top-notch short-term and long-term business and holiday homes housing. Also, they have provided relatively affordable, satisfaction, comfort and convenient when contrasted […]
Serviced Accommodation / Short Term Rentals / Vacation Rentals
Fully-furnished Accommodation as an ideal Housing Option in the UK. A couple of weeks ago, I traveled from Norway to Glasgow with two friends who were both science students. We stayed in the city for a few days, where we visited the Glasgow Science Centre and attending online seminars with half a dozen Scottish friends. […]
Extended Stay Accommodation / Long-Term Stay / Serviced Accommodation / Vacation Rentals
What to know about Extended Stay Apartments: If you have used extended stay apartments in the past, you would know a thing or two. However, whether you know little or nothing at all, you deserve to exhaustively understand this lodging option and how it changes the world of the housing when away from conventional homes. […]
Short Term Rentals / Vacation Rentals
A lift of the lid on Furnished Apartments as a Housing Option in Dunstable (Bedfordshire) I travelled with my 10-year old son from Leipzig, Germany to Dunstable (Bedfordshire), United Kingdom, only a month ago. I wanted him to have a pleasurable holiday treat for many reasons, so I allowed him to pick a destination of […]
Vacation Rentals
Holiday Homes | The Pros and Cons of Vacation Rentals What You Need To Know About Holiday Homes When you finish reading this, I would have helped find out all that you need to know about holiday homes. Vacation rentals have their pros and cons like every other accommodation option available to business or leisure […]
Self-Catering Accommodation / Serviced Accommodation
How To Get The Best From Self-Catering Serviced Accommodation Learn How To Get The Best Of and From Self-Catering Lodges Self-Catering Serviced Accommodation: Due to numerous housing options right now, some housing clients often face a hard time choosing a suitable accommodation option. However, such confusion would disappear if you let me guide you through […]
Insurance Family Alternative Accommodation / Self-Catering Accommodation / Serviced Accommodation
Insurance Alternative Family Housing | What You Need To Know Before It’s Too Late! Q & A | Insurance Family Alternative Accommodation Q: What is an insurance alternative family accommodation | housing? Insurance alternative family accommodation or Housing is when the Insurance finds you new temporary house. Is when your home suffers unexpected damage and […]
Corporate Housing / Self-Catering Accommodation / Short Term Rentals
Corporate Housing Jargon | Made Stupid Easy to Understand Definition, Terminologies and Users of Corporate Housing Corporate housing – a jargon used in the Housing and Relocation Industry to refer to fully furnished, self-catering accommodation for travelling workers. Provisions placed on the temporary lease as opposed to conventional extended stays in hotels. With CH companies, […]
Corporate Housing / Extended Stay Accommodation / Long-Term Stay / Mid-Term Stay / Serviced Accommodation
Hotels Rooms Sucks | Corporate Housing is the Best Option a Million Times Over – Here is Why! What Makes Corporate Housing the Best Option Other than Hotels Rooms. With Corporate Housing becoming more and more popular, it is becoming less debatable. Whether corporate housing is a better option when compared with hotel rooms on […]
Insurance Family Alternative Accommodation / Large Group Accommodation / Self-Catering Accommodation / Serviced Accommodation / Short Term Rentals / Short Term Rentals Listing
Serviced Accommodation Affordable |How We Discovered A Goldmine How we discovered our goldmine location, Now you can too. How Huku Kwetu serviced accommodation project was unveiled. There are vital elements that should be looked at, when you’re selecting the perfect serviced accommodation (SA) property and the location of operation. Therefore, it’s imperative to be aware […]
Large Group Accommodation / Serviced Accommodation / Short Term Rentals / Vacation Rentals
The safety of our guests and employees is Huku Kwetu’s top priority. As such, we have removed all our serviced apartments from sale until April 5th, 2020. Our corporate houses are still open for those with long term stays, however, no weekly cleaning will be undertaken but clean linen and supply will be left for […]
Corporate Housing / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Early Covid-19 Hotspots: City-by-City Analysis The Global Short-Term Rental Markets – The Impact Effect of Coronavirus Below we take a look at the largest cities in some of the hardest-hit countries around the world to show how short-term rental market on both present and future bookings have been impacted. For this analysis, we looked at the revenue […]
Corporate Housing / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Are People Still Booking Travel? In order to determine real-time demand for worldwide vacation rentals, we’ll need to hone in on the number of reservations that are currently being made. Here’s a chart that shows the number of reservations made in a selection of hand-picked cities over the course of the last two months. Feel free […]
Corporate Housing / Short Term Rentals / Short Term Rentals Listing / Vacation Rentals
Coronavirus Vs Global Short-Term Rental Markets At the time of writing, the coronavirus has killed more than 4,000 people and sickened more than 115,000. International stock markets have witnessed the biggest plunge since 2008, entire cities and countries have been placed on lockdown, and massive international events have been called off. Without a doubt, standing […]
Self-Catering Accommodation
Creating A Better Experience Huku Kwetu – Home Insurance Emergency Self-catering Accommodation is your Central solution Centre for Alternative emergency housing in the United Kingdom. We combine our vast resource of suppliers with our expertise in insurance housing, temporary living accommodation and customer service to offer more housing choices and an easier process to displaced […]
Corporate Housing / Self-Catering Accommodation
Do you wish to have a visit to Remember at Dunstable? You must Consider these Corporate Accommodation Options! Dunstable is known for its lively atmosphere for numerous reasons, and the year 2021 can’t be exempted. Hence, you should consider Corporate Accommodation options if you must have a holiday always to remember. A town as well-placed […]
Vacation Rentals
Why Wardown Park in Luton is our Number 1 Golden Nugget The Rich History of Wardown Park | River Lea Wardown Park is a must-visit if you ever get a chance while in the neighbourhood. The park offers activities that will be exciting for all kinds of visitors, Friends or family members of all ages. […]
Extended Stay Accommodation / Insurance Family Alternative Accommodation / Long-Term Stay
Emergency Insurance Family Housing Emergency Insurance Family Housing: It is very much obvious that emergency can occur at any time and at any place. It is very clear that no matter how much you try; you can never avoid a problem or emergency which is meant to take place. But what after the problem? What […]
Short Term Rentals Listing
It is always a problem to get a well-furnished good-looking apartment for a shorter duration of time, isn’t it? Well, if you are facing such problem and not getting an apartment as per your requirements and needs, then do not worry since HUKU KWETU is here with all the solutions to your apartment problems. Filled […]
Large Group Accommodation
Temporary Serviced Accommodation There is a famous quote ‘Homeless people don’t deserve your pity; they deserve your help ‘. Homelessness is a problem faced by every society due to some natural calamities, unemployment, relationship problems, gambling, domestic violence, poor physical or mental health or due to some other reason. It has become a complex social […]
Insurance Family Alternative Accommodation
Home Insurance Emergency Accommodation A Better Solution for Those Seeking Insurance Emergency Family Homes Home Insurance Emergency Accommodation | Huku Kwetu is your Central solution Centre for Alternative emergency housing in the United Kingdom. Huku kwetu has one key objective and that of ensuring a smooth transition of our guests. Our guest needs to settle […]
Short Term Rentals Listing
Short Let -The Cutting Edge of Airbnb Superhost For software developer Alex, first and foremost, being an Airbnb host is a way to pay it forward—to extend the same hospitality to others that he has enjoyed. “I relied upon my own experience of travelling, recalling how the generosity and kindness of locals in countless countries […]
Your wellbeing and health is of the utmost importance to us as our guests and you can feel assured that with Huku Kwetu, you will be safe, secure and comfortable at any of our accommodation during these uncertain times.
We can ensure you that our serviced accommodations are fully sanitised and prepared for your stay as we have enhanced our cleaning regime. We will keep updating you on the UK Government information and rules on any lockdown changes.
Our accommodations are available to contractors and corporate guests, so do get in touch if you are working in the Luton, Dunstable and Nottingham area on a short/long-term basis and we can help you organise your stay.
Your stay with us need to fit the current UK lock down the rule of six and single households staying.
We have self-check-in facilities with a Key Safe or electric Smart Lock to enforce contractless check-in and check-out.
We are fully available by phone, messaging and email, so please feel free to contact us with any questions and for any assistance, you might need.
There are specific quarantine and self-isolation rules if you’re travelling from overseas, and we will be in touch when you are enquiring and booking to help you organise your stay while considering all the updates to the COVID-19 rules.
Those who have been affected by the virus and all the carers looking after them are very much in our thoughts. We are deeply grateful to the amazing NHS here in the UK, but extend our gratitude to you all throughout the world.
For More Information
UK Government Coronavirus Main Page
Get the latest NHS information and advice about Coronavirus/COVID-19
UK Government Guidance - Coronavirus outbreak FAQs: what you can and can't do
We will continue to monitor the situation closely to ensure the safety of all our guests.
Thanks very much,
Catherine Mead, Marketing Manager
Huku Kwetu Serviced Accommodation
WHAT OUR GUESTS ARE SAYING "My four workmates and I used their services last year. Stayed at Huku Kwetu | Chelsea House for 6 weeks. Great experience, spacious accommodation for business travellers. But, the best was Aimee the manager. Brilliant. I guess all the staff were top-notch. they are of a very high standard". - Neil Watson
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